“Beware the Ides of March!”
In William Shakespeare’s play Julius Caesar, Caesar is warned to “beware the Ides of March”. On his way to the Theatre of Pompey (where he would be assassinated), Caesar saw a seer who had foretold...
View ArticleMarket Research in the Dock
“Perfect behaviour is born of complete indifference.” - Cesare Pavese [This is an expanded version of a review for Research Magazine November 2010 which contains an interview with the author and a...
View ArticleDo we know how to think?
I can’t think why After facilitating two fun-packed days on consumer psychology last week, I picked up the latest edition of Newsweek which had a lead article on the very same topic written by Sharon...
View ArticleInstinct and the Unconscious (Consumer Understanding #4)
On autopilot Imagine a busy housewife, with impatient kids in tow, walking through the supermarket to find fishcakes and chips (or perhaps noodles and vegetables) for the evening meal. Her mind is...
View ArticleCaveat Emptor: Marketing Cause and Effect
“Though experience be our only guide in reasoning concerning matters of fact; it must be acknowledged, that this guide is not altogether infallible, but in some cases is apt to lead us into errors.” -...
View ArticleThe Science of Product Testing
Market research and product testing The history of product testing is long and can trace its path back to many diverse fields along a similar timespan to that of market research (back to the 1920s when...
View ArticleAsking Questions Without Asking The Question
Curiosity has it’s own reasons (Einstein) The lifeblood of market research is curiosity and curiosity is a great thing in all aspects of life (as Einstein said so eloquently on several occasions)....
View ArticleResearching, Fast and Slow
In Thinking Fast and Slow, Daniel Kahneman provides a comprehensive and readable summary of how we all make decisions (probably the best overview you will ever read). In doing so he completely buries...
View ArticleWhat marketing can learn from search engines
A recent article by Neil Perkins at OnlyDeadFish, talking about the future of search, is well worth reading for any marketer or researcher. For me, the most interesting part of the article discusses...
View ArticleHow Can Market Research Do Better In 2015?
It is now clear that the human brain is immensely complex and interconnected with much of its work unknowable and mysterious. This is hard for us to accept as individuals, including myself, and...
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